Community · by xjli360Reviewed

Amazon new product Sponsored Products structure

xjli360/amazon-new-product-sp-structure

Designs a new product's Sponsored Products structure from the ASIN's stage, how standardised it is and the keyword and competitor evidence: the mix and order of auto, manual keyword and product targeting, and which traffic needs its own budget.

Review notes

Reviewed by moveset · 2026-10-28 · version 1f57a2a · added by editors

Good for: Launching ads for a new product without knowing which campaigns to open first or how to group them.
Not for: Budget planning across ad products.
Also: Written in Chinese; from the same repository as the author's product selection scorecard.

Install

From the GitHub repository xjli360/sealeap-amazon-skills at commit 1f57a2a08d924eed729228e113bb35f620c3f4ab, take only the amazon-skills/amazon-official/sealeap-amazon-new-product-sp-structure folder and put it in this project's .agents/skills/amazon-new-product-sp-structure/ (for Claude Code, also copy it to .claude/skills/amazon-new-product-sp-structure/). Don't run its scripts yet; tell me where you installed it and what it needs.

Pinned to 1f57a2a (2026-09-15), the version we reviewed and scanned

Installs come from the author's repository, not through moveset. Once the author claims it and hosts it on moveset, moveset install will work and deliver updates.

What it touches

Files: 4 files, 8.3 KB3 docs, 1 data or config file
Runtime: Nothing to install
Network: No network access
Scan: Passed, nothing blocked · same scan rules as moveset's own skillsNo addresses found in the files

Author's description

按 ASIN 生命周期、标准化程度与已有关键词/竞品证据设计新品 Sponsored Products 结构。用于自动、手动关键词、关键词组、商品投放的组合与先后顺序，以及自动转精准表现变差、流量过泛或 ASIN 流量异常诊断。重点是 SP 内部架构，不替代跨广告产品预算规划。amazon-new-product-sp-structure · SKILL.md · xjli360/sealeap-amazon-skills@1f57a2a

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