Community · by caesarhense-techReviewed

DTC store playbook from zero to repeat orders

caesarhense-tech/dtc-zero-to-one-playbook

Operating rules from real DTC projects: the numbers and product vetoes before launch, getting the first order, making one channel work, supply chain and cash flow, and review, with failure cases.

Review notes

Reviewed by moveset · 2026-10-28 · version 7e0a0a7 · added by editors

Good for: Starting or running a DTC store and checking the numbers first.
Not for: Shopify build questions.
Also: Written in Chinese.

Install

From the GitHub repository caesarhense-tech/WangPengDTC at commit 7e0a0a7bba1cf06e9ac83009f86a9ca048125370, take only the caesarhense-tech/WangPengDTC folder and put it in this project's .agents/skills/dtc-zero-to-one-playbook/ (for Claude Code, also copy it to .claude/skills/dtc-zero-to-one-playbook/). Don't run its scripts yet; tell me where you installed it and what it needs.

Pinned to 7e0a0a7 (2026-10-27), the version we reviewed and scanned

Installs come from the author's repository, not through moveset. Once the author claims it and hosts it on moveset, moveset install will work and deliver updates.

What it touches

Files: 21 files, 90 KB20 docs, 1 other file
Runtime: No scripts
Network: No network access
Scan: Passed, nothing blocked · same scan rules as moveset's own skillsNo addresses found in the files

Author's description

DTC 独立站从 0 到 1 经营方法论与操盘 playbook。当用户在做或准备做跨境独立站 / DTC 品牌站（Shopify 等平台），涉及选品与市场验证、单位经济模型测算、Google Ads 投放与 ROAS 管理、供应链与履约成本控制、项目复盘或融资叙事时使用。触发词：独立站、DTC、品牌出海、Shopify、Google Ads、ROAS、选品、贡献利润、CPA、复盘、融资。dtc-zero-to-one-playbook · SKILL.md · caesarhense-tech/WangPengDTC@7e0a0a7

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