Store conversion (CRO) audit
Chykalophia/ecommerce-cro-audit
Locates the leaking funnel step and segment from data, scores desktop and mobile screenshots against a yes/no checklist, and combines them with customer feedback into hypotheses with evidence and confidence, sorted into fix, test or research.
Review notes
MReviewed by moveset · 2026-10-28 · version d6ff541 · added by editors
- Heads-up
- Several steps call other skills from the same plugin (voc-research, experiment-design and others) and scripts under ${CLAUDE_PLUGIN_ROOT}. With only this folder installed those steps are unavailable; screenshots and checklist scoring still work.
- Good for
- High drop-off on product or checkout pages, and wanting an evidence-based test plan.
- Not for
- New stores without traffic data, or a quick redesign list.
Install
From the GitHub repository Chykalophia/cro-research-reporting at commit d6ff541, take only the skills/ecommerce-cro-audit folder and put it in this project's .agents/skills/ecommerce-cro-audit/ (for Claude Code, also copy it to .claude/skills/ecommerce-cro-audit/). Don't run its scripts yet; tell me where you installed it and what it needs.
Pinned to d6ff541 (2026-10-15), the version we reviewed and scanned
Installs come from the author's repository, not through moveset. Once the author claims it and hosts it on moveset, moveset install will work and deliver updates.
What it touches
- Files
- 13 files, 61 KB12 docs, 1 Python script
- Runtime
- The capture script needs Python 3 and Playwright (Chromium)
- Network
- The capture script opens the pages you name
- Scan
- Passed, nothing blocked · same scan rules as moveset's own skillsAddresses found in the files (including doc links; not all are contacted): baymard.com, cxl.com, speero.com, www.goodui.org, www.powerreviews.com
Author's description
This skill should be used when auditing or improving conversion on an ecommerce/DTC product page (PDP), collection, cart, or checkout funnelecommerce-cro-audit · SKILL.md · Chykalophia/cro-research-reporting@d6ff541
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