Conversion copywriting for product pages, ads and email
Chykalophia/conversion-copywriting
Writes or rewrites product page, landing page, ad and email copy using a framework matched to the format (PAS, FAB, AIDA and others), checks headlines against the 4 U's, and gives 3-5 labelled variants per key element for testing.
Review notes
MReviewed by moveset · 2026-10-31 · version d6ff541 · added by editors
- Good for
- Store owners and sellers writing product descriptions, hero headlines, CTAs, ads or emails who want several variants to A/B test.
- Not for
- Marketplace listing keyword optimisation under platform rules such as Amazon's, or translation into other languages.
- Also
- If ./cro-engagement.md exists in the working folder, it reads the client, audience and brand voice notes there first. The rules forbid inventing testimonials or stats, so it asks for missing numbers.
Install
From the GitHub repository Chykalophia/cro-research-reporting at commit d6ff541eb3476e5939d103658b8a19468632b89e, take only the skills/conversion-copywriting folder and put it in this project's .agents/skills/conversion-copywriting/ (for Claude Code, also copy it to .claude/skills/conversion-copywriting/). Don't run its scripts yet; tell me where you installed it and what it needs.
Pinned to d6ff541 (2026-10-15), the version we reviewed and scanned
Installs come from the author's repository, not through moveset. Once the author claims it and hosts it on moveset, installs move to moveset and deliver updates.
What it touches
- Files
- 3 files, 11 KB3 docs
- Runtime
- No scripts; instructions only
- Network
- No network access
- Scan
- Passed, nothing blocked · same scan rules as moveset's own skillsNo addresses found in the files
Author's description
This skill should be used when writing or rewriting customer-facing copy: product pages, landing pages, hero/headline sections, CTAs and button microcopy, email bodies, and ad copy. Trigger phrases include "write copy for", "rewrite this", "make this punchier/clearer", "headline for", "CTA for", "hero section", "product description", "ad copy", or "this copy is weak". Use it whenever copy quality affects conversion, even if the user does not name a framework.conversion-copywriting · SKILL.md · Chykalophia/cro-research-reporting@d6ff541
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